CRO simulator
Revenue · funnel · scenario comparison
This e-commerce conversion calculator compares two scenarios (baseline vs optimised) using traffic, conversion rate, add-to-cart, checkout completion, AOV, margin and CAC. See orders, revenue, margin, ROAS, revenue per visitor, a conversion funnel, 12-month revenue projection and a comparison table — ideal for estimating CRO impact before A/B tests or redesigns.
Comparison scenario
Editing: Scenario A
Monthly traffic
Visitors / month
10k
Bounce rate
60%
Product views / session
2.5
Conversion
Conversion rate
2.0%
Add-to-cart rate
8%
Checkout completion
65%
Order value
Average order value (AOV)
€75
Gross margin
40%
Customer acquisition cost (CAC)
€12
Projection
Monthly traffic growth
5%
Projected revenue (12 months)
Scenario A
Scenario B
Conversion funnel
Scenario A vs B — key metrics
A
B
A vs B summary
How to read the results
- Two independent scenarios: edit parameters with «Scenario A» or «Scenario B» active; the dashboard shows metrics for the scenario you are editing and the delta vs the other.
- Model consistency: orders and revenue follow conversion rate and AOV; the funnel shows visitors → engaged (after bounce) → add-to-cart → checkout as a simplified journey.
- ROAS and CAC: ad spend is modelled as
visitors × CAC(a simplification) — useful for orders of magnitude, not precise accounting. - CSV export: download metrics and monthly projections for spreadsheet analysis.