CRO simulator
Revenue · funnel · scenario comparison
Enter visits, orders and average order value to get CR, monthly revenue and simulations: what happens to revenue if the conversion rate rises by 0.5% or 1%?
Comparison scenario
Editing: Scenario A
Monthly traffic
Visitors / month
10k
Bounce rate
60%
Product views / session
2.5
Conversion
Conversion rate
2.0%
Add-to-cart rate
8%
Checkout completion
65%
Order value
Average order value (AOV)
€75
Gross margin
40%
Customer acquisition cost (CAC)
€12
Projection
Monthly traffic growth
5%
Projected revenue (12 months)
Scenario A
Scenario B
Conversion funnel
Scenario A vs B — key metrics
A
B
A vs B summary
Conversion rate (CR) is the primary metric for evaluating an e-commerce store's effectiveness: it shows what percentage of total sessions results in a completed order. Knowing your CR is not enough — you need to understand the economic value of each percentage point improvement to correctly prioritise UX and technical interventions.
This calculator:
- Calculates CR from sessions and orders (CR = orders / sessions × 100)
- Calculates current revenue from orders and average order value
- Simulates scenarios: +0.1%, +0.5%, +1% CR and shows additional monthly/annual revenue
- Compares CR by channel (organic, paid, email, direct) or device (desktop, mobile)
- Calculates revenue per session
- Generates a report with key KPIs and industry benchmarks