WooCommerce Price

price · margin · VAT · split

Enter the product cost and desired margin and get the optimal selling price with VAT, the corresponding markup and a monthly profit projection.

Calculation mode
Selling price
Retail price (incl. VAT)
€
Product / service cost
€
Discount applied
%
VAT rate
Additional fees
Payment gateway fee
%
Fixed fee per order
€
Shipping paid by seller
€
From cost to price
Product cost (excl. VAT)
€
Target margin
%
VAT rate to apply
Calculating…

Setting prices on WooCommerce requires clarity on the relationship between cost, margin, markup and VAT: a common mistake is confusing profit margin (calculated on the selling price) with markup (calculated on the cost).

This calculator:

  • Calculates selling price from cost + desired margin
  • Calculates profit margin from cost and selling price
  • Calculates markup percentage and clearly distinguishes the two metrics
  • Handles VAT: price with and without tax
  • Monthly volume profit projection
  • Visual scenario comparison